When it comes to jewelry sales this Valentine’s Day, all that glitters may not be gold.

With the price of gold skyrocketing – up more than 55 percent from a year ago – and the economy continuing to slow, Valentine’s Day could be less than sweet for jewelry stores and consumers alike. Adding to the jewelry industry’s woes are price increases for other precious metals, such as platinum, and diamonds.

Valentine’s Day is a crucial holiday for the jewelry industry. The six weeks leading up to Feb. 14 are the the second-busiest time of year, followed only by the December holiday season. (more…)

Tags: diamond prices, diamonds, gold jewelry, jewelry business, jewelry sales, jewelry stores, platinum, precious metals, Valentine's gifts, watches

Selecting jewelry isn’t hard, when you can see it and touch it.

However when you purchase jewelry wholesale, you often won’t have this opportunity before making a purchase, since most of these purchases are made online or through mail order. This makes the selection process a bit harder.

Start by reading all of the information that is supplied. Make sure that words like ‘gold plated’ or ‘faux’ are not used if you are looking for genuine pieces. (more…)

Tags: faux, gold-plated, jewelry stores, jewelry wholesale, money back guarantee

With all of the potential for scams concerning diamonds, buying diamonds online almost seems unthinkable!

However, you actually can purchase diamonds online, without any problems – as long as you are careful.

First, think about your reasons for wanting to purchase the diamond online, as opposed to making a purchase from a local jewelry store.

The most common reason is price. Due to low overhead costs, online jewelers and wholesalers are able to offer lower prices. However, you must be careful – sometimes a price that is too low is a sure indication of a scam. (more…)

Tags: jewelry, jewelry stores, online jewelers